Hi Reader š¤ In this week's newsletter, I cover topics including: How I deal with the income rollercoaster Where I get high quality vocals for my tracks A tool to pick your brand colours MAIN TOPIC How I deal with the income rollercoaster as a music creator This might be the hardest part of being a full-time music creator: š One month, I can make over $15,000š The next, I can make less than $3,000 And no one really prepares you for that. I used to panic at the end of each month, wondering: āAm...
14 days agoĀ ā¢Ā 4 min read
Hi Reader š¤ In this week's newsletter, I cover topics including: What I wish I knew before trying to turn my music into a business Land 10x More Music Clients (with this website template) OpenAI Academy (free courses) MAIN TOPIC What I wish I knew before turning my music into a business 1 - Donāt listen to your audience. They donāt know what they need. If I ask my audience for what they want, 80% will ask for yet another music production tutorial, not music business or social media growth...
22 days agoĀ ā¢Ā 4 min read
Hi Reader š¤ In this week's newsletter, I cover topics including: Why I hired a second team member and what she will be doing How I make high-quality videos to stand out on social media The weekly planner I use to stay organized and productive MAIN TOPIC I hired a second team member! Until now, PLV Music has always been a two-women show: me and my amazing video editor, Lucero. But as the business grows, Iāve hit a wall. Client emails. Invoicing. Scheduling content. Updating the websiteā¦ All...
29 days agoĀ ā¢Ā 4 min read
Hey Reader, I wanted to send you a quick (but important) update about whatās changing with PLV Music - both on YouTube and in this newsletter. Over the past year, Iāve had hundreds of convos with music creators like youā¦ and one thing is clear: Most of you donāt just want to make music - you want to make a living from it. So, Iāve decided to go all in on helping you achieve exactly that. SPONSORED BY SoundBridge - DAW (available on Mac & PC) SoundBridge combines the best of all previous DAWs...
about 1 month agoĀ ā¢Ā 4 min read
Hey Reader, Something funny happened last week that left me thinking about marketingāand how most musicians get it completely backward. I was explaining to my fiance how my scale is showing me the amount of body weight, muscle mass etc. He then asked me:āHow does that scale work exactly?ā His question stunned me a little. I paused and replied:āI actually donāt know...ā We laughed about it, but then it got me thinking š¤ I couldn't care less about how the scale works. All I care about is the...
about 1 month agoĀ ā¢Ā 3 min read
INSIGHTS OF AN ARTIST'S JOURNEY May 13th, 2025 Why ālisten to your audienceā is the worst advice š Hey Reader, Early in my journey as a music creator, I kept hearing the same advice: āJust listen to your audience.ā So I did. I posted what they asked for. I followed every comment, suggestion, and DM like it was gospel. At first, it felt great - views went up, followers trickled in, and I thought, āIām doing something right!ā But then something strange happenedā¦ Despite all the growth, my...
about 2 months agoĀ ā¢Ā 3 min read
INSIGHTS OF AN ARTIST'S JOURNEY May 6th, 2025 How I make a full-time income from my music šø Reader, when I started making music, the goal was just to make a track that sounded professional. Monetizing? Yes, it was always in the back of my mind - but felt like a distant dream. I used to imagine that unless I gathered 1 million followers or my song went viral, Iād always be hustling on the side, dreaming about that āone day.ā But everything changed when I realized this: I didnāt need to wait...
about 2 months agoĀ ā¢Ā 4 min read
Hey Musicreators, Letās talk about everyoneās favourite topic: taxes!!! šø Iāll admit it, itās not the most exciting conversation but it could save you thousands of $$$. (P.S. This might not apply directly to you if you arenāt making any income from your music yet but itāll be useful to be well prepared when the time comes. If you want to first learn how to get paid for your music skills, click here.) Yesterday, I had to pay my taxes from 2024. The amount? A big whopping $21,601.11 CAD. You...
2 months agoĀ ā¢Ā 3 min read
Insights Of An Artist's Journey š by PLV Music In this newsletter, I share my experience, skills, struggles and lessons to help you in your own music journey. Let's get into it! š š§ Itās Not About Talent - Hereās What They Have That You Donāt Last week, I posted a video on YouTube about the "Best & Worst Income Streams For Music Artists in 2025". Most viewers received the video as I wanted to: But I knew it was going to be a controversial video that some people might not fully understand....
2 months agoĀ ā¢Ā 4 min read
