Hey Reader, I’m currently sending you this email from France 🇫🇷 I took a 3-week vacation to visit my family and do some wedding planning stuff with my fiancé. Does that mean you won't hear from me or see any videos from me? Absolutely not! My music business is still running. Sales are still coming in. Clients and students are still being served. Emails are still going out. Content is still being published. And no, I’m not working 8 hours a day from a laptop in a café 😉 This is me at the...
15 days ago • 2 min read
Hey Reader, Here's a quick question for you: What if you just messaged 5 people a day? Like — literally opened Instagram/TikTok and started 5 conversations. About your music. Your services. Your products. Have you ever thought about doing that? ... I just learned something wild from Dan Martell and it’s too good not to share: Every day, he messages 5 people. Just 5. And he does it every. single. day. Even with millions of followers now, he still does it personally. No growth hacks. No...
22 days ago • 2 min read
Hey Reader, A few months ago, I could barely run for 1 minute straight. But after a few months of training, I finally ran a 5K! And weirdly, it taught me a lot about building a music business too. Before starting to run, I read tips. Watched videos. Saved running plans. Asked my running friends for advice. But the real lessons came when I actually started running. I kept cramping mid-run until I realized I was drinking too much water during the runs. Something no blog post warned me about....
about 1 month ago • 3 min read
Hey Reader, When I first started this music business, I was wondering: 💭 ”How can I make sales while I sleep?” 💭 ”How can I find the right customers or clients for my music services and products?” 💭 ”How can I get email subscribers?” But after 2 years of trial and error, I discovered that the real magic wasn't in any single tactic - it was in building systems that worked together - for you, even while you sleep. Systems that made growth inevitable, not accidental. Today: ✅ My email list grew...
about 1 month ago • 2 min read
Hi Reader 🤗 In this week's newsletter, I cover topics including: How I got my first music clients online The DAW I use 10+ hour course on "How to use compression" (free) SPONSORED BY SoundBridge - DAW (available on Mac & PC) SoundBridge combines the best of all previous DAWs to create a new one that will enhance your workflow and unleash your creativity. This is why I personally switched to SoundBridge over a year ago! No unnecessary menus No right clicks A clean intuitive UI for all levels...
about 2 months ago • 4 min read
Hi Reader 🤗 In this week's newsletter, I cover topics including: How I deal with the income rollercoaster Where I get high quality vocals for my tracks A tool to pick your brand colours MAIN TOPIC How I deal with the income rollercoaster as a music creator This might be the hardest part of being a full-time music creator: 👉 One month, I can make over $15,000👉 The next, I can make less than $3,000 And no one really prepares you for that. I used to panic at the end of each month, wondering: “Am...
about 2 months ago • 4 min read
Hi Reader 🤗 In this week's newsletter, I cover topics including: What I wish I knew before trying to turn my music into a business Land 10x More Music Clients (with this website template) OpenAI Academy (free courses) MAIN TOPIC What I wish I knew before turning my music into a business 1 - Don’t listen to your audience. They don’t know what they need. If I ask my audience for what they want, 80% will ask for yet another music production tutorial, not music business or social media growth...
2 months ago • 4 min read
Hi Reader 🤗 In this week's newsletter, I cover topics including: Why I hired a second team member and what she will be doing How I make high-quality videos to stand out on social media The weekly planner I use to stay organized and productive MAIN TOPIC I hired a second team member! Until now, PLV Music has always been a two-women show: me and my amazing video editor, Lucero. But as the business grows, I’ve hit a wall. Client emails. Invoicing. Scheduling content. Updating the website… All...
2 months ago • 4 min read
Hey Reader, I wanted to send you a quick (but important) update about what’s changing with PLV Music - both on YouTube and in this newsletter. Over the past year, I’ve had hundreds of convos with music creators like you… and one thing is clear: Most of you don’t just want to make music - you want to make a living from it. So, I’ve decided to go all in on helping you achieve exactly that. SPONSORED BY SoundBridge - DAW (available on Mac & PC) SoundBridge combines the best of all previous DAWs...
3 months ago • 4 min read
