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Hi Reader 🤗

In this week's newsletter, I cover topics including:

• What I wish I knew before trying to turn my music into a business
• Land 10x More Music Clients (with this website template)
• OpenAI Academy (free courses)

MAIN TOPIC

What I wish I knew before turning my music into a business

1 - Don’t listen to your audience. They don’t know what they need.

If I ask my audience for what they want, 80% will ask for yet another music production tutorial, not music business or social media growth advice.

But when I publish a music production tutorial video, no one watches them.

They are literally my worst performing videos!!

But when I publish music business or social media growth videos, they outperform all of my previous videos!

Why?

Because deep down, what they truly need is music business/social media growth advice that no one else but me covers - not another music production tutorial that they can find anywhere else.

So when it comes to your music business growth, it is your job to show them that you know them better than they know themselves.

2 - Make data-driven decisions.

Trust me, I hate data tracking as much as you. There isn’t anything more boring than this.

But if you want to build a profitable and sustainable music business on your own terms, it is something you can’t escape.

For the longest time, I thought Instagram was mandatory to keep my business going.

After all, this is where my audience is the biggest right?

When I actually took the time to check my data, I realized that 80% of my sales came from YouTube - not Instagram.

Since that day, I doubled down on YouTube, let go of Instagram, and my music business is 4x more profitable than before - and more enjoyable for me.

3 - Cheap prices attracts cheap clients

When I released my first digital product, I was afraid to charge more than $10.

I wanted to keep it “affordable” for everyone.

In my head, I thought I was being nice.

But undercharging only attracts the wrong clients and customers.

It also undervalues your work because people attach value to money.

So if your price is “cheap”, your product will only look cheap in the mind of your potential buyers.

The day I changed the price of my 12-months plan ebook from $9.99 to $48 is the day I started selling them almost every single day!

👉🏻 For more tips and insights like these, sign up for my 14-day free email course: https://musicbyplv.kit.com/6023c7c2d2​

VIDEO OF THE WEEK

Land 10x More Music Clients (Website Template)

If you sell music services, chances are you have a website or portfolio to showcase your music and get clients to contact you.

But if you aren't getting many inbound requests, it is probably because your website and sales page isn't very compelling...

Deya (one of my favourite YouTuber at the moment!) made a video where she analyzed 100+ freelancers portfolios to identify the 6 biggest mistakes to avoid and share the perfect portfolio structure to follow to boost conversion rates.

I highly recommend you to watch the video below ⬇️

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RESOURCE OF THE WEEK

OpenAI Academy

If you didn't know, A.I. is here to stay and it's not going anywhere.

If you're smart, it leaves you with one choice: learn to leverage A.I. and include it in your daily workflow.

ChatGPT recently launched their own OpenAI Academy where there are multiple videos to help you learn how to use A.I. (like writing better prompts or finding ways to use it).

I personally use it more and more to:

• Write better emails/videos
• Write subject lines and youtube video titles
• Speed up my writing time (yes, this very email was written with the help of ChatGPT)
• Find video ideas for my YouTube channel
• Do market research for my products and services
• etc...

Check it out here if you're interested: https://academy.openai.com/​

UPCOMING LIVE EVENTS

Feedback Session - June 11th, 11am PST

Regular weekly live stream on my YouTube Channel where I listen to your tracks and give you feedback to get better! :)

That's it for me today!

Talk soon 💜

- Aurelie (PLV Music)

At PLV Music, our primary mission is to help music artists take control of their income by monetizing their music skills and knowledge online using organic social media content. These emails are designed to provide actionable advice, insights, and updates to support your journey, or to share resources and offers that can help you achieve your goals. If you have any questions or need assistance, simply reply to any email you receive from this address, and either I or a member of my team will respond promptly. We are committed to protecting your privacy and ensuring a seamless, high-quality experience for every visitor to our website. Your trust is essential to us, and we take great care in how your personal information is collected and used. To support this, we’ve developed a Privacy Policy to outline how we manage the collection, use, and disclosure of information received through our platform. PLV Music is operated by Aurelie Couble through https://musicbyplv.com/. By using https://musicbyplv.com/, or by agreeing to receive communications from us via opt-in forms, checkboxes, or email confirmations, you accept our Terms & Conditions and Privacy Policy.

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