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Psst! Cheap prices attracts cheap clients.
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Hi Reader 🤗 In this week's newsletter, I cover topics including:
MAIN TOPICWhat I wish I knew before turning my music into a business1 - Don’t listen to your audience. They don’t know what they need.If I ask my audience for what they want, 80% will ask for yet another music production tutorial, not music business or social media growth advice. But when I publish a music production tutorial video, no one watches them. They are literally my worst performing videos!! But when I publish music business or social media growth videos, they outperform all of my previous videos! Why? Because deep down, what they truly need is music business/social media growth advice that no one else but me covers - not another music production tutorial that they can find anywhere else. So when it comes to your music business growth, it is your job to show them that you know them better than they know themselves. 2 - Make data-driven decisions.Trust me, I hate data tracking as much as you. There isn’t anything more boring than this. But if you want to build a profitable and sustainable music business on your own terms, it is something you can’t escape. For the longest time, I thought Instagram was mandatory to keep my business going. After all, this is where my audience is the biggest right? When I actually took the time to check my data, I realized that 80% of my sales came from YouTube - not Instagram. Since that day, I doubled down on YouTube, let go of Instagram, and my music business is 4x more profitable than before - and more enjoyable for me. 3 - Cheap prices attracts cheap clientsWhen I released my first digital product, I was afraid to charge more than $10. I wanted to keep it “affordable” for everyone. In my head, I thought I was being nice. But undercharging only attracts the wrong clients and customers. It also undervalues your work because people attach value to money. So if your price is “cheap”, your product will only look cheap in the mind of your potential buyers. The day I changed the price of my 12-months plan ebook from $9.99 to $48 is the day I started selling them almost every single day! 👉🏻 For more tips and insights like these, sign up for my 14-day free email course: https://musicbyplv.kit.com/6023c7c2d2 VIDEO OF THE WEEKLand 10x More Music Clients (Website Template)If you sell music services, chances are you have a website or portfolio to showcase your music and get clients to contact you. But if you aren't getting many inbound requests, it is probably because your website and sales page isn't very compelling... Deya (one of my favourite YouTuber at the moment!) made a video where she analyzed 100+ freelancers portfolios to identify the 6 biggest mistakes to avoid and share the perfect portfolio structure to follow to boost conversion rates. I highly recommend you to watch the video below ⬇️ RESOURCE OF THE WEEKOpenAI AcademyIf you didn't know, A.I. is here to stay and it's not going anywhere. If you're smart, it leaves you with one choice: learn to leverage A.I. and include it in your daily workflow. ChatGPT recently launched their own OpenAI Academy where there are multiple videos to help you learn how to use A.I. (like writing better prompts or finding ways to use it). I personally use it more and more to:
Check it out here if you're interested: https://academy.openai.com/ UPCOMING LIVE EVENTSFeedback Session - June 11th, 11am PSTRegular weekly live stream on my YouTube Channel where I listen to your tracks and give you feedback to get better! :) That's it for me today! Talk soon 💜 - Aurelie (PLV Music)
At PLV Music, our primary mission is to help music artists take control of their income by monetizing their music skills and knowledge online using organic social media content. These emails are designed to provide actionable advice, insights, and updates to support your journey, or to share resources and offers that can help you achieve your goals. If you have any questions or need assistance, simply reply to any email you receive from this address, and either I or a member of my team will respond promptly. We are committed to protecting your privacy and ensuring a seamless, high-quality experience for every visitor to our website. Your trust is essential to us, and we take great care in how your personal information is collected and used. To support this, we’ve developed a Privacy Policy to outline how we manage the collection, use, and disclosure of information received through our platform. PLV Music is operated by Aurelie Couble through https://musicbyplv.com/. By using https://musicbyplv.com/, or by agreeing to receive communications from us via opt-in forms, checkboxes, or email confirmations, you accept our Terms & Conditions and Privacy Policy. If you’ve shared any information voluntarily, you can review or update it by replying to any email we’ve sent, or by contacting us directly at contact@musicbyplv.com. To manage your subscription to our emails, you can use the unsubscribe link included in every email. Please note that emails related to course access, products updates, or purchase confirmations are necessary for delivery and cannot be opted out of. We strive to address any requests regarding your personal information as quickly as possible, though some records may need to be retained for legal or financial purposes. |
Insights Of An Artist's Journey
Join 4,000+ music creators receiving weekly actionable tips and tricks, in-depth music career and business advice, and high-quality resources from across the web, directly to your inbox!
Hey Reader, Quick question for you, You say you want to "make money from your music" or "be a full-time music producer" but, Have you ever crunched the numbers? I mean really sat down to look at how much money you want to make - and how you’re planning to get there to make a full-time income with your music? ... The other day, I was journaling about wanting to push my music business to $25k/month. But I had a moment of… "wait - what would that actually look like?" Like, how many...
Let’s be real for a second. If success knocked on your door tomorrow, would you even be ready? Everyone says they want to be in the top 1%. But 99% of people act the same. They consume more than they create. They talk more than they act. They want results without discomfort. The truth is: You don’t get success until you become the version of yourself that deserves success. And you don’t deserve it just because you’re talented. Or because you’ve “been at this for years.” Or because you’ve...
Hey Reader, I’m currently sending you this email from France 🇫🇷 I took a 3-week vacation to visit my family and do some wedding planning stuff with my fiancé. Does that mean you won't hear from me or see any videos from me? Absolutely not! My music business is still running. Sales are still coming in. Clients and students are still being served. Emails are still going out. Content is still being published. And no, I’m not working 8 hours a day from a laptop in a café 😉 This is me at the...