Hey Reader,

A few months ago, I could barely run for 1 minute straight.

But after a few months of training, I finally ran a 5K!

And weirdly, it taught me a lot about building a music business too.

Before starting to run, I read tips.

Watched videos.

Saved running plans.

Asked my running friends for advice.

But the real lessons came when I actually started running.

I kept cramping mid-run until I realized I was drinking too much water during the runs.

Something no blog post warned me about.

Same with music, content, offers, or pricing.

You only learn by messing up and adapting on the go.

Doing is the only way to learn.

Now when I first started running, I ran in an old hoodie, worn-out shirts and sweat pants for the first month - it wasn’t sexy 😅

I promised myself I wouldn’t invest in fancy gear before I would be consistently running at least 2-3x/week.

Once I was consistent, I bought the fancy running jacket and hydration vest.

Same goes for your music career or business.

Too many music creators wait until they have the right gear, music, or camera to get started.

But that stuff doesn’t make you committed.

It only makes you procrastinate on what you truly want - except your brain is afraid you’ll fail.

Action does the opposite.

It builds momentum and confidence.

Start with what you have.

Upgrade once you proved yourself you can stick with it.

Now last but not least,

Every time I tried to run fast, I got a cramp and it killed my workout before it even started.

I’d be out of breath, struggling for the next 30 minutes.

It was horrible.

Lesson learned, I’ll slow down.

Next run? I reached 5K without even being out of breath at the end!

I found a steady pace.

And just kept going.

It wasn’t impressive.

But it worked.

Same with your music business.

Most people quit because they sprint.

They start posting content every day for 3 weeks and one of two things happen.

They get so tired they burn out and lose passion for music.

Or they see no results yet, so they quit.

No one claps for slow progress.

But slow progress wins.

The turtle always finishes the race.

So go be a turtle 🐢

Keep learning,

Aurelie (PLV Music)

…

P.S. In case you missed it, I’m hosting a FREE live webinar with Shiv Chibber, Creator Educator at Kit. You'll see inside my actual email marketing account, including:

• The exact lead magnets that built my email list from scratch
• My welcome sequence that turns subscribers into customers
• The partnership strategies that doubled my audience growth
• The monetization strategies I use to build consistent & reliable revenue as a music creator

Plus when you register, you’ll also get my welcome sequence template as a thank you!

​Save your spot to the webinar for free here​

At PLV Music, our primary mission is to help music artists take control of their income by monetizing their music skills and knowledge online using organic social media content. These emails are designed to provide actionable advice, insights, and updates to support your journey, or to share resources and offers that can help you achieve your goals. If you have any questions or need assistance, simply reply to any email you receive from this address, and either I or a member of my team will respond promptly. We are committed to protecting your privacy and ensuring a seamless, high-quality experience for every visitor to our website. Your trust is essential to us, and we take great care in how your personal information is collected and used. To support this, we’ve developed a Privacy Policy to outline how we manage the collection, use, and disclosure of information received through our platform. PLV Music is operated by Aurelie Couble through https://musicbyplv.com/. By using https://musicbyplv.com/, or by agreeing to receive communications from us via opt-in forms, checkboxes, or email confirmations, you accept our Terms & Conditions and Privacy Policy.

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