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Insights Of An Artist's Journey 🚀

by PLV Music

In this newsletter, I share my experience, skills, struggles and lessons to help you in your own music journey.

Let's get into it! 😃

🧠 It’s Not About Talent - Here’s What They Have That You Don’t

Last week, I posted a video on YouTube about the "Best & Worst Income Streams For Music Artists in 2025".

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Most viewers received the video as I wanted to:

But I knew it was going to be a controversial video that some people might not fully understand.

Some of the comments included thoughts such as:

This is an extremely common limiting beliefs that holds most of you from actual making a living from your music passion.

Which is what I want to address today.

Are all income streams related to music?

I don't know exactly which "income streams" this person was referring to but my guess is (from hearing this complaint a thousand times in the past) that they were referring to things like:

• 1:1 coaching/mentorship
• Brand deals
• Online courses
• Communities
• etc...

Usually, this narrow-minded thinking stems from attaching your value or worth directly to your own music.

This is when it hurts your goals.

• When I do a 1:1 coaching session on music production, I teach music, we talk music for the whole hour.
• When I work with a brand, I either make music using their products or make music for them (aka a sample pack, a demo track etc...). Again, I make music.
• When you run a community, you usually show behind the scenes of your production, how you made your songs, give more tips etc... all music related to me.
• When you release an online course, you teach your music knowledge. Once again, music.

Maybe he was referring to merch? Digital products?

No matter what they were referring to, it ALWAYS ties back to your music in a way.

If you stay stuck in the idea that your income (or worth) have to come straight from your music itself (aka streaming royalties or services), it is going to hurt you in the long run.

Every music artists needs to diversify.

Here are some famous examples to drive it home:

→ Martin Garrix sells merchandise
→ Kygo has an online course
→ Jacob Collier runs a Patreon community

Does that make them less of legit music artists? Absolutely not!

So why shouldn't it apply to you or me?

Now don't get me wrong, it's completely fine if what YOU want is to make money that comes directly from your music.

But in my experience and from what I've seen with other successful music artists, they all have other sources of income to make a full-time living.

As long as it doesn't hurt your goals, I'm fine with it!

But if it does, I hope this email helps you expand your mindset :)

👉🏻 Btw, I released a new free 14-day email course for you to land high-paying music clients online. Click here to receive it!

🎧 My new wireless headphones

If you're like me, you probably HATE having so many cables in your studio...

Well I found a better solution!

Introducing the new OneOdio Studio Max 1 DJ Wireless Headphones!

What I love about those headphones:

• Wireless - less cables on the desk
• Over the ear design - they are super comfy, I can wear them for hours without hurting my ears
• Ultra low latency - great for both producing, recording and DJing

If you're interested, you can get a special 15% OFF discount with code: STM1social

That’s all for today! 🤗

Hit reply to share thoughts, ask questions or say hi.

Otherwise, keep learning and I’ll talk to you soon!

- Aurelie (PLV)

At PLV Music, our primary mission is to help music artists take control of their income by monetizing their music skills and knowledge online using organic social media content. These emails are designed to provide actionable advice, insights, and updates to support your journey, or to share resources and offers that can help you achieve your goals. If you have any questions or need assistance, simply reply to any email you receive from this address, and either I or a member of my team will respond promptly. We are committed to protecting your privacy and ensuring a seamless, high-quality experience for every visitor to our website. Your trust is essential to us, and we take great care in how your personal information is collected and used. To support this, we’ve developed a Privacy Policy to outline how we manage the collection, use, and disclosure of information received through our platform. PLV Music is operated by Aurelie Couble through https://musicbyplv.com/. By using https://musicbyplv.com/, or by agreeing to receive communications from us via opt-in forms, checkboxes, or email confirmations, you accept our Terms & Conditions and Privacy Policy.

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