INSIGHTS OF AN ARTIST'S JOURNEY May 13th, 2025

Why “listen to your audience” is the worst advice 🙈

Hey Reader,

Early in my journey as a music creator, I kept hearing the same advice:

So I did.

I posted what they asked for. I followed every comment, suggestion, and DM like it was gospel.

At first, it felt great - views went up, followers trickled in, and I thought, “I’m doing something right!”

But then something strange happened…

Despite all the growth, my business wasn’t growing 🔻

No one was buying my products.
No one was signing up for my services.
No one was taking that next step beyond the free content.

I felt stuck - like I was entertaining, not building.

That’s when I started to realize:

✅ To grow a fanbase, yes - listen to your audience!

❌ But to grow a music business? Don't!

Instead...

Let me explain.

Your Audience Doesn’t Know What They Need (Yet)

Most people don’t ask for what they need - they ask for what they think they need.

They might say:

• 🎧 “Can you break down this song?”
• 🎹 “Make a beat in this style!”
• 🤔 “What headphones do you use?”

And yes, answering those questions can build trust and followers. But followers alone don't build a business.

When I stopped only creating content they said they wanted, but started making offers based on what I knew they actually needed - that’s when everything changed for me.

Instead of asking “What do they want from me?”.

I asked “What’s holding them back? What problem are they really trying to solve?”

That’s when my services started selling. My course started converting. And I stopped guessing.

This might sound rude but your job as a music creator isn’t to be a people-pleaser.

It’s to be a problem solver.

When someone says they want “more tutorials,” what they’re really saying is:

When they ask what mic you use, they’re often saying:

It’s your job to read between the lines.

Because when you do, you stop blending in and start standing out as a music creator who gets them.

This is when they start choosing you over anyone else for their productions, beats, samples, coaching or courses need.

The good news for you is...

My course MusiCreator, was built for music artists and producers who are tired of chasing likes and ready to start building something real.

Inside, I show you how to:

✅ Attract your ideal audience/customer/client without going viral
✅ Turn your music skills into irresistible digital offers
✅ Understand your audience’s real problems and build solutions they’ll pay for

I’ll help you go from blindly posting content to building a sustainable income from your music - without feeling pushy or fake.

👉🏻 Join MusiCreator now!​

Or, if you want more personalized guidance, I offer limited spots for 1:1 mentorship.

Together, we’ll map out your strategy, offers, and audience messaging so you can build your music business with clarity and confidence.

Learn more about the mentorship here!

In Summary

Don’t build your music business based on what people say they want.

Build it on what they actually need - and what only you can give them.

The moment you make that shift is the moment everything changes.

Hope this one helped 💜

- Aurelie (PLV Music)

At PLV Music, our primary mission is to help music artists take control of their income by monetizing their music skills and knowledge online using organic social media content. These emails are designed to provide actionable advice, insights, and updates to support your journey, or to share resources and offers that can help you achieve your goals. If you have any questions or need assistance, simply reply to any email you receive from this address, and either I or a member of my team will respond promptly. We are committed to protecting your privacy and ensuring a seamless, high-quality experience for every visitor to our website. Your trust is essential to us, and we take great care in how your personal information is collected and used. To support this, we’ve developed a Privacy Policy to outline how we manage the collection, use, and disclosure of information received through our platform. PLV Music is operated by Aurelie Couble through https://musicbyplv.com/. By using https://musicbyplv.com/, or by agreeing to receive communications from us via opt-in forms, checkboxes, or email confirmations, you accept our Terms & Conditions and Privacy Policy.

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