Hey Reader,

Something funny happened last week that left me thinking about marketing—and how most musicians get it completely backward.

I was explaining to my fiance how my scale is showing me the amount of body weight, muscle mass etc.

He then asked me:
​“How does that scale work exactly?”

His question stunned me a little.

I paused and replied:
​“I actually don’t know...”

We laughed about it, but then it got me thinking 🤔

I couldn't care less about how the scale works. All I care about is the result and outcome I'm getting from it.

That’s the exact mindset shift that turned my music side hustle into a full-time business 💸

Let me explain below ⬇️

SPONSORED BY

LANDR | The all-in-one platform for music producers

This is my go-to platform for everything related to music production.

Imagine having access to samples, plugins, AI mastering, music distribution, online courses, and collaboration tools — all for less than $0.50 a day.

They basically has everything you need to create and release your music.

Here's a sneak peek as to what ​LANDR Studio​ offers:

Including my newest sample pack - Lucid Dreams - a dreamy lo-fi sample pack made of lush melodies, arps and pads. Perfect for lo-fi and hip-hop productions! 🌃

People don’t want features. They want results.

Most musicians think that to sell their beats, lessons, services, or sample packs, they have to talk about everything they’ve included.

• “It’s 5 hours of content!”
• “It includes 400 presets!”
• “There are 12 modules!”
• “You get lifetime access!”

But here’s the truth:

No one buys because of features. They buy because of outcomes ✨

Just like I didn’t care how the scale worked - your audience doesn’t care how many gigabytes are in your sample pack.

They care about what it does for them.

• Does it help them make better music?
• Does it save them time?
• Does it make them feel more confident?
• Does it get them closer to their dream?

If your offer doesn't clearly answer that, you’re making it 10x harder to get paid.

Sell the transformation, not the toolkit.

This is one of the first things I teach inside the MusiCreator Academy because it’s the key to selling your music offers without begging people to care.

Most musicians build an offer by stacking features - thinking that more = better.

But it’s not about cramming more modules into your course or adding extra loops into your pack. It’s about positioning your offer around the result it helps your customer/client or student achieve.

That’s how you stand out in a crowded market.

Let me give you a quick example.

Let’s say you’re selling mixing services.

You could say:

Or you could say:

Which one do you think sells?

(Exactly.)

You’re not selling music. You’re selling a better future.

That’s the shift.

When you stop selling what your product is and start selling what it does, everything changes.

✅ Your messaging becomes clearer.
✅ Your potential clients gets more excited.
✅ And your music business become more profitable.

It’s not just about making content or learning how to market - it’s about building a music business that helps people and pays you well.

So if you're tired of pouring your heart into your art only to hear crickets when you talk about your music services or products…

This shift might be exactly what you need!

In Summary

Stop selling the “how.” Start selling the result.

You don’t have to explain every module, preset, or plugin. You just need to answer one question clearly:

If you’re ready to start building a real income around your music - without sleazy sales tactics - I’d love to help you inside MusiCreator.

​👉 Click here to join us! 👈​

Talk soon 💜

- Aurelie (PLV Music)

At PLV Music, our primary mission is to help music artists take control of their income by monetizing their music skills and knowledge online using organic social media content. These emails are designed to provide actionable advice, insights, and updates to support your journey, or to share resources and offers that can help you achieve your goals. If you have any questions or need assistance, simply reply to any email you receive from this address, and either I or a member of my team will respond promptly. We are committed to protecting your privacy and ensuring a seamless, high-quality experience for every visitor to our website. Your trust is essential to us, and we take great care in how your personal information is collected and used. To support this, we’ve developed a Privacy Policy to outline how we manage the collection, use, and disclosure of information received through our platform. PLV Music is operated by Aurelie Couble through https://musicbyplv.com/. By using https://musicbyplv.com/, or by agreeing to receive communications from us via opt-in forms, checkboxes, or email confirmations, you accept our Terms & Conditions and Privacy Policy.

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