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Hey Reader, I have a good and a bad news for you today, which one do you want first? Good news? Okay. The good news is that you're not bad at music. You already have the skills and experience. Now for the bad news… The bad news is that nobody knows you exist. If nobody knows what you do, how do you expect them to hire you or buy from you? That they’ll magically find you on SoundBetter?! I don’t think so. There's a difference between: Most of you are incredible at your craft but completely invisible as a business. That, is a packaging problem my friend! Think about it... You can mix. You can produce. You can write. You can teach. But if someone lands on your website/portfolio and can't immediately understand what you offer, who it's for, and what happens when they work with you? They leave… Not because you weren't good enough but because you weren't clear enough. Packaging is just clarity. It's being able to say: here's what I do, here's who I do it for, here's what you get and here’s how to get started. That's it. Yet most of you skip that part entirely. You just keep getting better at the skill and wonder why the clients aren't coming in. Here’s something that might help you… 👇🏻 Getting your packaging right doesn't have to take months. It starts with one question: If someone landed on your page right now with money to spend, would they know exactly how to give it to you and why they should? If the answer is no, that's your next move. Not another tutorial. Not another plugin. Not more content. Fix the packaging first. Aurelie 💜 |
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Hey Reader, I’m a black sheep, I’ll admit it. I’m stubborn and I never do what I’m told. A true Aries ♈️ You could argue that it has its cons (and I agree), but I like to focus on the pros. Let me take you back to when I was 6 years old. At school during recess, I wasn’t with any of the other girls in my class. I was on the soccer field playing soccer with the guys. In high school, I was told to go for a scientific master. I chose applied arts. And after my applied arts studies, I wanted to...
Hey Reader, I am done. Done telling you about MusiCreator. Instead, let me just SHOW you. Here's what's inside: Click the image below to watch the short video 👇🏻 [Click to play the video!] That's it. If it feels like the right fit, the door is open. 👉 Join MusiCreator here: https://musicreator-accelerator.circle.so/checkout/join-musicreatortm-accelerator See you inside, Aurelie
Before I burned out at the end of 2023, showing up was never the problem. Sales call? Done. Camera on? No hesitation. Email to send? Sent. Discipline was my default. Action was automatic. But then... I burned out and everything changed 🥵 Suddenly, I had feelings about everything. I didn't feel like getting on a sales call. I didn't feel like showing up on camera. I didn't feel like sending the email. And if I listened to those feelings? Nothing would get done. Waiting until you feel ready,...