Hey Reader,

If you've been posting content, gaining some momentum, maybe some followers but you can't convert that attention into sales...

this is why!

I keep seeing music creators who are doing the work.

They're posting weekly, showing up on Reels, Shorts, maybe even TikTok, building an audience that actually grows.

Yet they still can’t figure out why none of it is turning into paying clients...

If that’s you, I want to save you months of confusion: it’s probably not a volume problem.

✅ It’s a funnel problem.

Here’s what I mean,

Introducing the MusiCreator Content Funnel™ ⤵️

Almost every piece of content you post falls into one of four buckets. And each bucket has a completely different job. The problem is most music creators only ever make content from one or two of them (usually Discovery or Community) and wonder why the “get clients” part never happens.

So let’s break down the four types of content, what each one is actually for, and roughly how much of your content should fall into each category.

1 - Discovery Content (~40%)

This is broad, trend-driven, made to be found by people who’ve never heard of you. It’s optimized purely for reach, aka views, shares, new eyes. Its ONLY job is to get strangers to discover you exist!

Here’s an example of Discovery content from my own page 👉 https://www.instagram.com/reel/DZ45kRCSJl3/

If this is 90% of what you post, you’ll probably keep growing followers… but keep wondering why nobody’s buying.

2 - Community Content (~25%)

This is the lifestyle, behind-the-scenes, “here’s a bit of my actual life” content. It’s not really about music at all, it’s about letting people get to know you outside of the studio. This is what turns a stranger into someone who actually likes you and relate to you.

Here’s an example 👉 https://www.instagram.com/p/Db3KuKTDP13?img_index=1

People don’t buy from brands they don’t feel anything toward. This is the content that builds that feeling.

3 - Skill Content (~25%)

This is where you actually show what you know. Tutorials, breakdowns, behind-the-process content that proves you’re good at what you do. This is what builds trust and authority, which is the difference between “I like this person” and “I believe this person can actually help me.”

Here’s an example 👉 https://www.instagram.com/reel/DOGPD3VAQco/

4 - Sales Content (~10%)

And finally, the one almost everyone skips. This is content with proof, credibility, and an actual offer attached. It’s the only type of content whose job is literally to get you clients but the most important because if you don't talk about what you sell, no one will ever reach out to you as... well they don't know they can even buy anything from you - duh 🙄

Here’s an example 👉 https://www.instagram.com/p/DSdxF00iPGE

Now what took me way too long to understand is that you cannot skip straight from Discovery to Sales.

If you’re only posting Discovery content, you might get views... but nobody trusts you enough yet to pay you.
If you never make Skills content, people like you but don’t believe you’re the right person for the job.
And if you never make Sales content… well, nobody actually knows you’re available to hire, or what it even looks like to work with you!

So here’s a quick way to check yourself:

→ go look at your last 10 posts. Which bucket does each one fall into?

Most people find they’re 80%+ Discovery and Community, with maybe one or two Skill posts, and basically zero Sales content.

That imbalance isn’t a mystery. It’s the exact reason your growth doesn’t turn into income.

You don’t need to post more. You need to post differently, enough of each type, doing the job it’s actually meant to do.

Hope this helps you look at your own content with fresh eyes this week.

Talk soon,
Aurelie 💜

📌 When you're ready...

Here are three ways I can help you grow your music business:

1. Join my free Skool community and courses for music creators (producers, musicians, DJs, composers, engineers...)
2. Watch my 6-Part mini-series that explains my entire model for building a music business online
3. Want me to personally mentor you 1:1? Just reply to this email saying "READY" and I'll see of I can help you.

P.s you can DM me anytime on Instagram with questions, too. I always try to reply within 24hrs.