Hey Reader,

At this point, I've tried pretty much ALL the music business advice out there.

Some of it helped me build a six-figure music business.

And some of it... was a complete waste of my time.

Looking back, there are SO many things I wish I'd known when I first started.

Making money with music is obviously a skill, but it doesn't have to be as complicated as they make it out to be online.

So let me save you some time (and headaches).

Here are 5 things I wouldn't waste my time on if I had to start my music business from scratch:

1. Building a fancy website

You don't need a professional website, an EPK, or the perfect portfolio to land clients.

You can literally start selling your services through DMs and emails.

Most of the time, building a website is just procrastination disguised as productivity.

2. Posting on social media EVERY day

Don't get me wrong, consistency matters!

But posting every day for 3 weeks and then burning out isn't consistency.

Posting twice a week for 5 years is 🔥

So pick a frequency you can actually sustain and stick to it.

3. Cold DMing hundreds of strangers

Let's be honest, nobody likes receiving random sales pitches from people they've never heard of.

Instead, focus on starting conversations with people who ALREADY engage with your content.

Warm conversations will always results in better outcomes.

4. Trying to make money from 10 different things

Mixing, mastering, sample packs, templates, coaching, affiliate links...

I see SO many music creators trying to monetize everything at once it's absolutely crazy 🤪

If you spread your attention across 10 income streams, chances are none of them will grow.

It's already hard enough to get one working, don't make your life harder.

Get ONE working first, then you diversify.

5. Buying more gear thinking it'll get you more clients

That new plugin, microphone, or studio setup might make your workflow better.

But it's probably not the reason you're struggling to land clients.

Your potential customers care more about what you can do for THEM than what equipment you own.

But the biggest lesson I've learned is this:

Being busy with your music business doesn't mean you're actually growing it.

You can spend months building a website, upgrading your studio, and posting content... without making a single dollar 😭

So before spending months or money on something, ask yourself:

"Is this actually going to help me attract clients and make sales?"

If the answer is no, it probably shouldn't be your priority right now!

But this is a topic for another email!

Keep learning,

Aurelie 💜