Hey Reader,

After years of developing my own online music business niche, I think it is time we set in stone some ground rules.

So let me introduce you to…

The 10 Commandments of a Lifestyle Music Creator

#1. Let your music business fund your music career.

Use your music skills to generate real income now (production, mixing, songwriting, coaching, sound design, etc.) and reinvest the profits into your music career: marketing, promotion, better gear, better visuals, outsourcing, and buying back your time. The goal is freedom: you get to decide what you work on every day, who you work with, and which projects you take on, instead of being stuck in a 9-5 while hoping streams will save you.

#2. Content is non-negotiable.

It’s not 2010 anymore… We are in 2026. If you want people to find you, you need to show up. Social media is the new stage. Scrolling doesn’t build a music business. Publishing content does. If you don’t believe me, just check out artists such as Alex Warren, JVKE and Forrest Frank. They literally blew up and created their music career thanks to social media. Not by staying invisible.

#3. Let go of the starving artist mindset.

Being broke and struggling “as an artist” is not a badge of honour anymore, it’s being stubborn. A Lifestyle Music Creator refuses to suffer for their art, they build a music business that supports it.

#4. Pick one lane and commit to it long-term to win.

Most music creators don’t fail because they’re not talented. They fail because they keep switching strategies every 2 weeks (or giving up after 3 months of trial and error). The algorithm doesn’t reward the most talented music creator. It rewards the ones who shows up consistently long enough to become undeniable.

#5. Build your own leverage. Don’t depend on Spotify (or any platform).

Spotify can change, decline, or disappear at any time. A Lifestyle Music Creator builds leverage on platforms they own, especially an email list. And if your income requires you to trade hours forever, you didn’t build freedom… you built a job.

#6. Never undercharge yourself

It will only keep you broke AND hurts your reputation. Cheap pricing doesn’t make you humble. It makes people question your value. When you undercharge, you don’t just lose money… you actively undervalue your skills and damage your positioning. Never compete on price.

#7. Use AI, automation, and systems so you don’t do everything alone.

A Lifestyle Music Creator doesn’t do everything manually forever. They build support through tools, automation, outsourcing, and smart systems. AI isn’t cheating, it’s building leverage. It eliminates repetitive tasks, saves time, and gives you more space to actually create music. Make it a priority.

#8. Sell like your life depends on it (because it does)

Marketing is a skill. Selling is a skill. If you want to make a full-time income as a music creator, you must learn how to communicate value clearly and sell confidently. And by the way… no, selling is not being annoying. Selling is being helpful to someone who needs your help.

#9. You don’t need more time. You need better priorities.

If this one hurts, you already know why. Most music creators aren’t too busy. They’re distracted. The Lifestyle Music Creator protects focus like it’s their job… because it is. If making an income from your music is as important as you say it is, your calendar should reflect that.

#10. Stop treating your dream like a side hobby.

If you want real results, you need real standards. Lifestyle music creators show up like professionals, not like “hopeful artists.”

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If you felt triggered… you are welcome to hit “unsubscribe” at the bottom of this email because my content won’t be for you.

If you LOVED it and feel like it lit a fire inside you… welcome! We’re going to have a lot of fun over the next few months :))

In the meantime, keep learning,

Aurelie (PLV Music)

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p.s. If you want to learn more about MusiCreator™, click this link to get all the details