Join 4,000+ music creators receiving weekly actionable tips and tricks, in-depth music career and business advice, and high-quality resources from across the web, directly to your inbox!
Why nobody trusts you yet (and how to fix it)
|
Hey Reader, Most music creators I talk to are sitting on a gold mine - talent, experience, a genuine offer - but they’re struggling to get people to say yes. And it’s usually not because their offer is bad. It’s because people don’t trust them yet. Here’s the thing that the music industry doesn’t want you to know… Trust isn’t built by being talented. It’s built by showing proof. Social proof, to be exact. And there are 4 levels to get social proof, yet most of you only ever use one (if any).
Each level does something different in the mind of your potential client but each one removes a specific fear or objection in buying your music services or products. And when you stack them? The “I’m not sure…” becomes “where do I sign?” 😉 That’s when you’ll start to land more and more music clients! So… which social proof level are you going to focus on collecting this week? Keep learning, -Aurelie (PLV) |
Insights Of An Artist's Journey
Join 4,000+ music creators receiving weekly actionable tips and tricks, in-depth music career and business advice, and high-quality resources from across the web, directly to your inbox!
Hey Reader, If you've been posting content, gaining some momentum, maybe some followers but you can't convert that attention into sales... this is why! I keep seeing music creators who are doing the work. They're posting weekly, showing up on Reels, Shorts, maybe even TikTok, building an audience that actually grows. Yet they still can’t figure out why none of it is turning into paying clients... If that’s you, I want to save you months of confusion: it’s probably not a volume problem. ✅ It’s...
Hey Reader, I have a good and a bad news for you today, which one do you want first? Good news? Okay. The good news is that you're not bad at music. You already have the skills and experience. Now for the bad news… The bad news is that nobody knows you exist. If nobody knows what you do, how do you expect them to hire you or buy from you? That they’ll magically find you on SoundBetter?! I don’t think so. There's a difference between: → being skilled and being hireable. → being talented and...
Hey Reader, I’m a black sheep, I’ll admit it. I’m stubborn and I never do what I’m told. A true Aries ♈️ You could argue that it has its cons (and I agree), but I like to focus on the pros. Let me take you back to when I was 6 years old. At school during recess, I wasn’t with any of the other girls in my class. I was on the soccer field playing soccer with the guys. In high school, I was told to go for a scientific master. I chose applied arts. And after my applied arts studies, I wanted to...